Meet the IDOM Innovations team

We are here to help our customers through their journey with expertise, knowledge and practical solutions.
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A message from our CEO

In 2019 we began with a vision to change how the world looks at cars and their life cycle. Together with myself and a team of industry experts, we challenged ourselves to reimagine how the automotive world could look. Fast forward three years, a global pandemic and a fast-changing economy, we have grown to a team of 50+ like-minded people who also believe we can do things better. 

Takayoshi Udagawa – CEO


Innovation is in our DNA, we never rest in the pursuit of better, we believe in our power to do.

Our mission

To empower transparent and simple automotive ecosystems

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Our vision

To be the future of global automotive solutions

Our leadership team


Takayoshi Udagawa - CEO

Takayoshi Udagawa (Uda) joined Gulliver in 2003 as a graduate. After working with the Business Development Team and Direct Store Strategy Team, he was appointed as a company executive in 2016, the youngest in the company’s history. Uda moved to Australia to be a board director in 2015 and was appointed as CEO of Australian Operations in 2018.

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Julian Fogarty - CPO

Julian has a broad range of experience in business growth, digital enabled, transformation, technology and innovation. After many years in strategic executives roles for companies such as Downer and KPMG, Julian joined IDOM Innovations in 2020 as Chief Product Officer.

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Masaya Katsuta - CSO

Masaya joined IDOM Inc. in 2009 as a graduate in a sales role. In 2013 Masaya launched the 'Presidents Strategy Office' and served as secretary and in 2016 moved to China where he was CEO of Chinese operations, opening 30 stores. In 2020 Masaya was transferred to the IDOM Overseas Division, moving to Australia in 2021 as CSO of IDOM Innovations.

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A history of IDOM

IDOM Innovations is a subsidiary of IDOM Inc. the largest used car retailer in Japan. IDOM Inc. began its journey in 1994 under the brand Gulliver,  the business grew from one used car dealership to more than 500 in 5 years, becoming the fastest company in history to be listed on the Tokyo Stock Exchange. 

In 2015, IDOM entered the Australian market after it acquired a majority share of DVG Automotive Group in Western Australia. In 2018, IDOM acquired the Andrews & Wallis Motor Group in Victoria, firmly cementing it’s presence in the Australian automotive market.

Soon after establishing itself as a major player in the Australian automotive market, IDOM began to look towards the future and the need for new technologies to support a quickly changing environment. In 2019 IDOM Innovations was born, a space where experts in automotive and technology come together to reimagine the car life cycle for Australia and the globe. 

The meaning of IDOM

The name IDOM comes from the Japanese word ‘idomu’ meaning ‘challenge’, encapsulating the spirit of our company and its goal to revolutionise how cars are bought and sold across Australia.


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